The company started with a design studio of an artist, Geonman Lee, in 1999 and has been working with consistent development of designs, productions and consultations for art and product designs of various companies, brands and public organizations. “Creating the Korean and Oriental spirits and cultures through fashion accessories” is the philosophy, with which the fashion brand, LEE GEON MAAN, has launched and been creating various design products. The designs, innovated over and over from the elements of Hangeul and Korean traditions and cultures, are the assets of LEE GEON MAAN Co., Ltd. At the basis, there is Hangeul, within which the fashion brand, LEE GEON MAAN, has been seeking for the symbolic monograms and creative aesthetics. The efforts of designers to find the beauty that mesmerizes people starts from the repeated traditions and innovations. Design is history. It is not a simple combination of the times, but of the obsessions over the beauty. LEE GEON MAAN’s philosophy on design has been containing the history. Within that belief, Hangeul escapes from the white plane into a fashion of bags and scarves to shed its power of life. At this very moment another design of LEE GEON MAAN is being born from the year 1443, when Hangeul was created.